IKEA reproduced the Syrian home as part of a social campaign

IKEA reproduced the Syrian home as part of a social campaign

Categories: Design and Architecture | Society

Customers of the IKEA store in Slependen (Norway) came to be inspired by interior design, but faced a powerful social campaign designed to draw attention to the terrible conditions in which Syrian refugees have to live.

(6 photos in total)

IKEA reproduced the Syrian home as part of a social campaign Source: Bored Panda

IKEA reproduced the Syrian home as part of a social campaign

Together with the Norwegian Red Cross and the advertising agency POL, IKEA installed a model of a Syrian dwelling with an area of 25 square meters in the store. The installation titled "25 square meters of Syria" is an exact replica of the house in Damascus where a woman named Rana and her family of nine people live.

IKEA reproduced the Syrian home as part of a social campaign

"When we had to flee to this area for safety, we didn't have the money to rent a better house. We didn't have the money to buy mattresses and blankets or clothes for the children," Rana told the Red Cross team.

IKEA reproduced the Syrian home as part of a social campaign

In the Syrian house there are recognizable IKEA price tags, on which, instead of describing the goods, there are stories of Syrians who have to face daily shortages of food, water and medicines. Each tag also contains information on how to donate funds to the victims of the war in Syria.

IKEA reproduced the Syrian home as part of a social campaign

 

IKEA reproduced the Syrian home as part of a social campaign

 

IKEA reproduced the Syrian home as part of a social campaign

Keywords: IKEA | Interior | Shop | Decoration | Buyers | Syria

Post News Article

Recent articles

Candid photos from the sets of famous Hollywood films
Candid photos from the sets of famous Hollywood films

California photographer Jason Strick decided to show interesting moments that remain behind the scenes of the most popular ...

A terrible story of a charming killer: a maniac of a reality show was raped and killed 7 women
A terrible story of a charming killer: a maniac of a reality ...

In 1978, Rodney Alcala was sitting next to two other guys on the American show "the Dating Game" (The Dating Game). Charming and ...

How in ancient times women learned about pregnancy
How in ancient times women learned about pregnancy

Modern medicine offers many accurate ways to determine pregnancy at the earliest stages. But all these techniques have appeared ...

Related articles

20 interior, which, in the opinion of the British, give a bad taste
20 interior, which, in the opinion of the British, give a bad ...

The British network of shops of the goods for the house Dunelm conducted a survey among its clients to determine the best and the ...

What will happen if the armoire is propped up with a jardiniere. How, you don't know what it is yet?
What will happen if the armoire is propped up with a ...

Surprisingly, many quite ordinary things have names that are unusual to our ears, but at the same time correct. You've probably ...

35 crafty design solutions for home that will save space
35 crafty design solutions for home that will save space

Even in small apartments and homes can find a lot of functional areas, and with their help it is great to save space and ...