"Ya.Aura": what to expect from the new Yandex social network

The news about the launch of a new social network with the poetic name "Aura" swept through the Runet. The developers of the service are Yandex. At the moment, it is in the Yandex browser that there is an intriguing social network, which only the "chosen ones" could get acquainted with.

What to expect from "Ya.Auras" and whether she will be able to bypass the popularity of Instagram, which is loved by many, read in our material.

Not all users of the network have had time to appreciate the service of personal selection of Zen publications, as Yandex suddenly decided to launch a new project with the talking name "Aura".

Currently, the service is only available in the Yandex mobile app, and then, not for everyone! To test the social network, a group of "favorites" was selected, "mere mortals" cannot yet take advantage of all the charms of the "Aura".

In the promo of the social network, the developers assure that "there is only a good aura here." And also communities of interest, the opportunity to make acquaintances with people close in spirit (Yandex will evaluate proximity automatically), a "smart" feed with publications that you may like, and much more.

According to the creators of Aura, the social network is made so that people with similar views on life, the same hobbies and interests can communicate and get to know each other.

In addition to direct communication with users, Aura provides an opportunity to share your thoughts and impressions in special communities. For example, it can be a community of computer game lovers, a football or volleyball club, a community of musicians, artists or singers.

When a user creates a new post, he can choose which audience will be shown this record. Selection criteria: age, gender, geolocation, etc. This is a pretty handy tool, which Instagram probably lacks a lot.

The tape in "Ya.Aura" is a bit like the tape of the aforementioned application, but there are significant differences between them. So, for example, in "Aura" to "like" a post, you need to swipe it to the right. If you don't like the recording, swipe it to the left, and it will no longer appear in your feed.

Posts that will appeal to more people are rapidly gaining popularity. Such entries will appear in the feed first.

So far, the new social network is undergoing preliminary testing. Personally, only those users who see the corresponding icon in Yandex.Browser on their phone can get acquainted with it.

It is still unknown when the full launch will take place. But those who have already managed to test the new Yandex project, assure: you should not expect anything special from it. If you believe the reviews of the "chosen ones", it has both its disadvantages and advantages. However, even they will not be able to "outshine" the Instagram that everyone loves.

By the way, the developers of the service promise to take into account all the comments of beta testers and make various edits to the application. Therefore, it is possible that in the already completed version of the social network we will see something absolutely unique.