The most provocative shots from the American Apparel photo archive

On October 13, 2003, the first store of American Apparel opened, a company known worldwide not only and not so much for its simple, comfortable casual clothes, often in the "unisex" style, as for its provocative advertising campaigns and catalog shoots, which the company deals with itself, without the involvement of creative agencies.

The sexual presentation of American Apparel products has been regularly subjected to serious criticism, banned by numerous organizations regulating advertising, accused of sexism and has repeatedly been the subject of lawsuits on charges of sexual provocation. Nevertheless, their campaigns are considered the best in the industry and are distinguished by "imperfection", naturalness and lack of Photoshop. Models are often found just on the street or in brand stores, and some send their photos to the company themselves.

We have selected the most piquant shots of the rich American Apparel collection, in which there was a place even for Sasha Grey.

Hockey Night in Canada, Winter 2006.

Underwear for him and for her, Spring 2007.

Model Britney in a zipper bodysuit, Spring-2008.

Model Shayleigh from Mexico City, Summer 2008.

Cropped top, Summer 2008.

Sexy knee socks, Spring-2008.

Sasha Grey in tights with cutouts, Summer 2009.

Meet Dominic, Spring 2009.

Model Alissa in lace underwear, Autumn-2010.

Model Eliana in lace shorts, Spring-2010.

Model Natalia in fishnet tights, Winter-2010.

Model Rachel in a denim shirt-unisex, Winter-2010.

Model Stephanie in a velour jacket and headphones, Autumn 2011.

Model Natasha in a swimsuit, Summer 2011.

Model Alyssa in a flannel shirt, Autumn 2011.

Model Kaylin in a bikini, Spring 2012.

Model Trudy in a denim jacket-unisex, Spring 2012.

Model Valeria in a swimsuit, Summer 2012.

Model Alanna with a bag of American Apparel colors of the American flag, Spring-2013.

Model Britney in a bikini and hat, Spring 2013.

Model Alanna in stockings, Spring 2013.

Model Evgenia in a lace bodysuit, Spring-2013.

Tights, Summer 2013.

Model Anastasia in a bikini, Florida, Spring 2013.

Tesia model in shorts and high socks, Summer 2013.

Model Talia in jeans, Spring-2013.

Model Jonna in a swimsuit, Spring 2013.

Models Katrina and Tiana in underwear, Summer 2013.

And this is the founder and chief ideologist of the company, Canadian Dov Charney - apparently, a great lover and connoisseur of eroticism.