Red grid for oranges: a marketing move or a practical purpose?

There are things that no one usually pays attention to, but just mention them once, and you will definitely not be able to get this information out of your head. For example, a red grid on oranges. It is unlikely that you have noticed that they are sold in such a package (now you will).

Whether there is some sacred meaning in this, or this is another marketing ploy, read in our material.

If you look at the oranges in the supermarket, you will notice that they are all packed in a red grid. Not blue, not green, not yellow, but red. Let's figure out why.

It turns out that the answer is outrageously simple — this is another marketing move to make the product more attractive. The orange color of oranges is more associated with red. Therefore, when a person sees these fruits in a red grid, they seem to him more beautiful and ripe. If the grid was any other color, this effect would not have happened. By the way, grapefruits and tangerines are usually also sold in red grids.

But for lemons, green packaging is most often chosen, so that the yellow peel stands out more brightly against its background. Limes are also put in green grids, because this color seems to emphasize the "sourness".

Once again, you are convinced that marketers have a talent to control people's thoughts. Earlier, we have already talked about the cunning techniques by which we are forced to spend more money in the store. We are sure that you have fallen for this "bait"more than once.