Pride in plus-size: 5 cool advertising campaigns celebrating the beauty of a large size

We all strive to be the best version of ourselves, but others should love us at any weight! These famous brands have already realized that body positivity is a good thing.

Our time is a triumph of body positivity. Today it is no longer just talk about the fact that beauty knows no weight restrictions, but real freedom: plus size models not only walk the catwalks, but also advertise outfits from fashion brands! We have collected for you 5 stories that prove that beauty has no size.

Stefano Dolce and Domenico Gabbana built their empire on simple truths: Italy, chic, sex. Their woman is bright, sexy, loud, happy. Of course, they were among the first to bring non-standard models to the podium. And now let's go further: the size range of their dresses has been expanded to 54 Italian (56 Russian).

Of course, this was followed by a shoot: 3 spectacular and not-so-skinny models walking around the city in leopard print dresses.

The cosmetic brand has launched the #Showenas project. His goal is to show real beauty without retouching. Dove labels its photos with the label "Beauty without digital processing".

With this project, the brand calls on other companies to inform consumers if women in their shootings were "edited": their body shape changed, wrinkles or pores were removed, lips enlarged, teeth whitened. This is necessary so that we stop worrying that we don't look like "cover girls". After all, they are not real.

After the launch of the #mycalvins underwear collection, the American brand posted a series of billboards: and they caused a storm of applause.

The brand, co-founded by Khloe Kardashian, was declared from the very beginning as clothing "for all sizes". Chloe, who a couple of years ago weighed significantly more than she does now, has repeatedly said that it has been a problem for her all her life to find cool jeans of a large size. Now, together with her friend Emma Grede, the girl makes jeans "for any ass."

In autumn 2019, one of the most popular underwear delusions for the first time invited a model whose size is not 40 (like most "angels"), but 52 to participate in the shooting. It was the American Ali Tate. Ali's appearance in the Victoria's Secret shoot is a new era in the world of beauty!