Outrageous faces in advertising

It has long been noticed: a star in advertising is the key to success. But there is a special "subspecies" of celebrities who make a real bomb out of their image and behavior. It is precisely such faces in advertising that cause controversial and contradictory reactions, because there are simply no indifferent to them.

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Perhaps one of the first to shock the audience with their appearance was the musicians of the Kiss group. The faces painted in black and white did not leave indifferent the designer John Varvatos, who dressed the rock veterans in clothes from the new collection. The inspiration for this advertising campaign was the musicians' album Dressed to Kill.

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Another "decorated" rocker is Marilyn Manson. In fairness, it’s worth admitting that not only bright makeup has become part of the outrageous image of the star. What happens at concerts and in Manson's video clips is better not to be seen by the faint of heart. Nevertheless, the rocker in 2013 became the face of Saint Laurent. By the way, along with another crazy rocker - Courtney Love.

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And of course - Lady Gaga, who over the past few years has become simply a symbol of outrageousness on the American stage. Whatever she does is already a scandal. As in the case of the perfume from Lady Gaga, the advertising posters turned out to be very provocative. Just like in the advertisement for the New York brand Supreme, for which Gaga posed in 2011.

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But on the other hand, the Versace fashion house was able to turn a woman in a meat suit into a sophisticated lady. The image “a la Gaga” also looks attractive in the advertisement of the school of foreign languages.

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Patriotic Gaga is Ksenia Sobchak. Few people can say for sure what she does. But the public regularly discusses scandals with her participation. And in the advertising business, Ksenia became generally her own. First shot for Savage…

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Then for Tinkoff Credit Systems bank. By the way, in this advertisement, everything is tied to scandalous searches at the star. The video was called “Search-2 at Ksenia Sobchak’s”.

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A little later, air conditioner manufacturers took advantage of the same scandal.

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And of course, what kind of outrageous without Nikita Dzhigurda? This figure of either a rocker, or an actor, or a “Russian Chewbacca” is feverish on the Runet with enviable frequency. It seems that only on such scandals does this red-haired alpha male exist. And now - another explosion, this time Dzhigurda signed a contract and became the advertising face of the notorious Highscreen brand. Or, to be more precise, the first eight-core Highscreen Thor smartphone.

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The PR people used the image of the Thunderer-Dzhigurda to the fullest: they took a photo, drew comics, and even shot a video with a growling “Dzhigurdotor”: http://youtu.be/-fOYZvaudss. That's how merciless advertising can be, especially if the leading role is the craziest stars of show business. Or maybe it really is the most effective?