Meme about Harold, hide the pain, and used in the Swedish vaccination is

Undoubtedly, the advertisers are very busy people, but how can you be so caught up in work to know the most popular memes? Turns out you can. In Sweden, Harold, hide the pain, used in advertising of vaccination against coronavirus of people aged over 75 years.

Shot with a hero known memes provided news about the start of the free vaccination of the inhabitants of the country's elderly from COVID-19. While Harold did not appear on any news site or blog clinics, and on the official resource for providing citizens of Sweden information in the health sector and offering e-services related to health.

The first strange usage of the meme was noticed by the journalists of Reuters. Journalist Colm Fulton did not fail to pin the authors of publication:

Hannah Fellenius responsible for information support of vaccination in Stockholm, said that the authors of the Declaration did not know that the handsome white – haired man- a popular Internet meme. She promised that photo will replace in the near future, so she did not bother anyone.

Currently, the image on the website is no longer there – he was there just a few hours. The press service of the Ministry of health said that the appearance of Harold in advertising vaccination may impact negatively on its course in the country, as the essence of fasting is still a clear target audience.

Harold, hide the pain – is a popular Internet meme, the hero who was a Hungarian electrical engineer Andras Arato. When a man posted on his website stock photo, where he looks into the camera with a tight smile and sad eyes. The instantly spread through the network and is now considered one of the most recognizable memes.

Once made almost accidentally photograph a positive impact on the lives Arato. Now the man is already retired, but more important than in his youth. András Arato constantly invited to the photo shoot, TV shows and events. Shooting steel is a great financial help to the Hungarian pensioner who is happy that he knows and loves.

But the Hollywood star Nicolas cage is not in awe of the fact that his face appeared in dozens of memes and even explained his point of view of reporters.