In Minsk, all MINI cars were cleared of snow at night. Who did it and why?
Categories: Auto
By Pictolic https://pictolic.com/article/in-minsk-all-mini-cars-were-cleared-of-snow-at-night-who-did-it-and-why.htmlOn the morning of March 5, the owners of MINI cars in different districts of Minsk found their cars cleared of snow. A postcard was waiting for them on the windshield: it turned out that this was the initiative of the MINI importer in Belarus.
Several brigades participated in the action. They swept the snow from the hood, roof and sides of the cars, swept the joints, cleaned the windows, cleaned the place around the car.
The owners of the cars were not warned in advance — they only left an explanatory postcard with the signature "MINI Belarus" under the janitor.
"True beauty cannot be hidden under snow. We looked at how many snow-covered cars are in the yards now, and decided to clean the brightest ones. Thus, we wanted to take care of the cars and their owners," said the MINI importer. The initiative was also explained by accident prevention: snow on the hood can get on the windshield, impair visibility or completely close the view.
Keywords: MINI | Promotion | Marketing | Minsk | Night | Cleaning | Snow
Post News ArticleRecent articles
Fritz Haarmann — German vampire killer, distinguished by remarkable cruelty and cynicism. His victims were young men, as he had ...
A photo series by French photographer Alain Delorme shows China's consumer society through photographs of workers transporting ...
Related articles
Marketers realized the power of quality advertising in its ability to evoke emotion. Now to replace the boring and lame commercials ...
On that first of all buyers pay attention? That's right, on the appearance of the Windows! That is why it is so important to ...
Sometimes to attract buyers is not bright enough packing or the announcement of the generous discount. Every day people see so many ...
Marilyn Monroe knew how to be seductive even in the most prosaic situations, and the usual breakfast in bed is no exception. Look ...