In Brazil, they came up with a beer for the elderly

In Brazil, they came up with a beer for the elderly

Categories: Food and Drinks

Beer, like other low-alcohol drinks, has an age limit in most countries of the world. Somewhere it is sold to those who are 18 years old, and there are countries where only 21-year-olds can buy foam. In Brazil, they went further and came up with a new kind of beer that only those who are over 70 can taste. No, we are not talking about an exotic drink with notes of valocordin. The new beer for the elderly is specially adapted to their taste buds.

In Brazil, they came up with a beer for the elderly

An unusual beer for older connoisseurs was released in a limited series by Beck's. The idea appeared not just like that, but on the basis of serious scientific research. It is known that with age, the human senses begin to work worse. Vision and hearing are reduced, aromas and touches are not so brightly perceived. Unfortunately, this also applies to taste buds.

In Brazil, they came up with a beer for the elderly

Beer connoisseurs are well versed in the tastes of the drink. All these "bitterness", "sourness" and "notes" play a big role for them. But in old age it becomes difficult to distinguish taste nuances, and this is very upsetting for brewers. It is not known why, but the obvious problem, which has a global global scope, was taken care of only in Brazil. In the process of painstaking work, after countless tastings, a drink for beer patriarchs was born.

In Brazil, they came up with a beer for the elderly

What's the difference between "senile" Beck's beer and regular beer? Just more bitterness. To young people it will seem specific, maybe not even very pleasant. But for those who are already retired, this taste will be just right, given the characteristics of taste buds. To save the limited batch of the drink from the curious, they decided to sell the new beer only to the target audience.

So if you are not yet 70, then you will have to send your dad or even grandfather for such a beer. And no matter what sort you get - scientists have proven that beer makes us happier. Of course, if you know the measure.

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