IKEA awakens love: new IKEA catalog 2015

IKEA has changed the lives of many people. Surely each of us at least once in our lives had the good fortune to visit IKEA - a store where every idea can come true. Once its creator, Ingvar Kamprad, literally raved about trade, getting exorbitant pleasure from profits by buying cheap goods. However, in the book “I have an idea! The history of IKEA ”Kamprad admitted that the main thing in management is love, and it is she who is the bulwark of the success of his company.

Traditionally, every year at the end of August, IKEA releases a new catalog. And this year the main theme was love. A solemn celebration on this occasion took place on August 28 in Gorky Park, where an interactive platform "awakening love" was installed. For visitors, the site worked from August 29 to 31, but if you didn’t have time to visit there, it doesn’t matter, we invite you to plunge into the atmosphere of love right now.

(Total 19 photos)

1. The entire site was divided into several zones, which were some of the "revived" interiors of the bedrooms and ... a love awakening room.

2. We were told that the main theme of the new catalog was the arrangement of bedrooms - the center of your little universe, where the day begins, where life begins, where love begins.

3. When the hall was equipped not only with ordinary chairs, but also with such cool beds, the atmosphere in the pavilion was really kind and homely.

4. All guests of the event had the opportunity to take a picture in the finished interior of the cover of the new catalog in order to receive a personal catalog with their face on the title in the future. By the way, the action will be held from August 28 to October 12 in all MEGA shopping centers. Great?

5. Many came with children, for whom "street" children were equipped - amazing children, I must say!

6. Children enjoyed their time there, playing with each other.

7. Preparing a new catalog, IKEA has thoroughly approached this issue. They conducted a series of studies, the main purpose of which was to identify the emotional connection between a person and a house. And here are just some numbers: 60% of respondents admitted that after a good sleep they are much more likely to show tenderness towards their loved ones, 72% of Russians consider the bedroom the main room in the house, because there they recharge their energy and relax. It turned out that 3% of men sleep with soft toys, and in Moscow they have sex more often than residents of other European capitals.

8. When decorating a bedroom, most people think about practicality rather than comfort. The new catalog, its creators are sure, will help create an atmosphere of warmth and tenderness in the house. Moreover, the charm of IKEA has always been in simple, but at the same time very stylish design finds.

9. This year, IKEA is not just celebrating the release of a new catalog, this year they want to awaken the love in your hearts. And what, if not a family installation, can demonstrate the importance of the bedroom in the house. In Gorky Park, 6 bedroom options were presented. And here is one of them, showing the life of one family.

10. Tired mom, hyperactive kids, unhappy but kind of happy dad. Familiar?

11. By the way, this year IKEA invited several families who took part in the study and helped them equip a dream bedroom that would meet all the desires and needs of the family.

12. Comfort, tenderness, harmony, warmth, love, awe - these are the emotions that new interiors from the catalog evoke. For a long time, a big problem for buyers was the heaviness of furniture, which is not so easy to bring home! One of the main innovations of IKEA is flat packaging and collapsible furniture. In addition to saving space, this innovation allowed customers to take furniture home themselves.

13. The second family "living next door" is a young couple. Even more practical and harmonious at the same time, the interior and the feeling of love and kindness.

14. The Love Awakening Room was the apotheosis of the installation. Visitors were invited to follow the path of love, to get enough of it in full and to saturate those around them with it.

15. The entrance - multi-layered curtains made of ... pillows - led directly into an atmosphere of harmony and warmth.

16. Inside - monitors on which people are already in a hurry to share love with you.

17. And such a bed - albeit vertical - in the blink of an eye plunged into a sweet dream. But that's not all...

18. It was possible to say the most important words and learn the innermost secrets of each other in the same place.

19. For this, a miracle locker was equipped in the room.

What else can you add here? Love rules the World! Just think about your feelings for your family and friends. And how to make the atmosphere in the house help to show feelings for loved ones through the interior in the bedroom, will tell and show the new IKEA catalog. Wake up love!