Hello, vodka! In Japan, they are looking for a creative way to get young people to drink

We are used to the fact that an active struggle is being waged against drunkenness. Young people are especially diligently protected from the harmful effects of alcohol. But there are exceptions. Japanese authorities are puzzling over how to get young people to drink more. It turns out that from a healthy lifestyle of boys and girls, the state has nothing but losses.

The Tax Service of Japan has announced a competition for the best way to persuade young people to drink. Everyone between the ages of 20 and 39 can participate in it. The reason was a decrease in tax revenues to the treasury from alcoholic beverages. If in 2011 the share of taxes from alcohol was 3 percent, by 2020 it has decreased to 2.

Japanese youth are gradually cooling down to drinking. Healthy lifestyle and veganism are in fashion, and alcohol is considered the lot of the older generation. The coronavirus pandemic has also contributed, with its strict quarantine, as well as demographic changes. It is known that the Japanese are an aging nation and there are fewer and fewer young people drinking every year.

The contest has a bold name Sake Viva!, which can be translated as "Hello, vodka!". Its participants will have to come up with new ways to present alcoholic beverages, as well as offer not hackneyed design solutions. Another task is to come up with a way to get guys and girls to drink more at home.

Apparently, the Japanese authorities want to be safe in case the epidemiological situation worsens. The quarantine imposed in the country due to COVID-19 has weaned young people from gatherings in bars and club parties. Now the Japanese are looking for a way to make home drinking a trend in a narrow family circle.

The Ministry of Health of Japan, which should have been outraged by such events, reacted very sluggishly. The agency only said that it hopes for the common sense of the participants and organizers. According to doctors, the advertised alcohol doses should be moderate.