Give money and attention

You think that the word "sponsor" applies only to business, and you are grossly mistaken. You need to be able to offer and sell yourself. It sounds vulgar, but it is. To present yourself in the best light and to interest others is not a talent that you can have or not have. This is a skill that needs to be developed, especially when it comes to events. Federal and international, sports and music, from Moscow to Vladivostok — everyone needs a sponsor.

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Photo: Louder Marketing Communications Agency

Together with the Sponsor Consulting agency, we have collected the key points when searching for sponsors who are suitable for events of all sizes: conferences, flash mobs, promotions, small (or maybe large) festivals, exhibitions and championships.

1. Decide on the type of event

At the word "sponsor", most people have an image of mature men in expensive suits in their heads, who decide who to allocate millions to drill the next well. Meanwhile, working with partners and sponsors is practically the key thing in organizing an event and requires enormous time and professional expenses. A whole staff of specialists works for this at international events.

At the same time, it is important to distinguish sponsorship from charity. By participating in charity projects, the investor will not require the same detailed reporting as if it were about commerce.

2. Study the prospective sponsor

You should understand better than anyone what your event is about and who will like it and will be useful. A mailing list close to a postal hysteria "to everyone in a row" will not lead to any result. First of all, you should choose an investor, and only then — he will choose you. And remember — sponsors like to be called partners or friends, because they (in an ideal scenario) form the image of your project together with you.

All the tools for evaluating the effectiveness of the event have already been created, but few people know them. It is necessary to accurately understand the tasks of a potential sponsor that he plans to solve through the event, his expectations, barriers, performance and reporting requirements.

3. Promote your event

Do not think that finding a sponsor is the biggest problem. This is your key task as an organizer. However, if you sit back and wait for a serious uncle to knock on your door and say: "We heard that you are cool — keep a million," you risk being left with a broken trough. Sponsors purchase the product. This product is your event, or rather, its audience. Without promotion, guaranteed coverage, your event will not be too attractive for sponsors. Identify opinion leaders, see how successful events are progressing in social networks, without the participation of the media. This may be the solution for you that will increase the recognition of the event not only in the eyes of the participants, but also in the eyes of potential sponsors.

It is necessary to learn such things not from articles on the Internet, but from real cases, which only practitioners can tell about. These should be people who have already attracted a lot of investments in their own business and have qualitatively promoted more than one or two events. Sponsor Consulting Agency periodically gathers together everyone who wants to learn more about practical ways to attract sponsors. The nearest master class "How to attract sponsors and promote events. Practice" will be held on July 15 in the coworking "Work Station Plaza". The proof that the experience of the agency and its partners really works is as follows: two weeks before the master class itself, all 40 tickets were sold out. The next professional event will be held in September. Follow the news of the agency and do not miss this day in any case.