Flying recipes
Categories: Advertising | Art | Beauty | Food and Drinks | People | Photo project | Production
By Vika https://pictolic.com/article/flying-recipes.htmlA real revolution in culinary photography, or as it is also called in food photography, was made by Pavel Becker and Nora Luther with their flying recipes. Now the hostesses don't even need to be able to read, all the ingredients and their proportions can be seen hovering in the air right above the pots or plates. The authors deliberately did not take photos of the finished dishes, leaving this to the imagination of the audience. See the fun flying recipes from Nora Luther and Paul Becker.
8 PHOTOS
1. The idea of creating such interesting flying recipes belongs to Nora Luther - a designer living in Berlin. (Photo: Nora Luther & Pavel Becker).
2. The concept of these photos, in which raw ingredients in the correct proportions fall into the cooking container, is based on anticipation and the cooking process, and not on the sight of a ready-made, beautifully designed dish, as was still the case in food photography. (Photo: Nora Luther & Pavel Becker).
3. One glance at the photo allows you to find out what kind of dish it will be and what ingredients it consists of, without the need to read. (Photo: Nora Luther & Pavel Becker).
4. Not finished and stylized dishes, but preparation and anticipation - this is the idea of these photos. Nora and Pavel pioneered a new direction in food photography. (Photo: Nora Luther & Pavel Becker).
5. The complex shooting of flying recipes was carried out by photographer and designer Pavel Becker, who, like Nora, lives and works in Berlin. (Photo: Nora Luther & Pavel Becker).
6. "Uncooked dishes" performed by Nora Luther and Pavel Becker look not only beautiful but what is most interesting, very appetizing. (Photo: Nora Luther & Pavel Becker).
7. Food photography or culinary photography has recently become very popular all over the world. Now everyone who has a camera or phone takes pictures of different dishes and uploads them to the network. Photos of Nora and Pavel are not just breakfast on Instagram, they are real art. (Photo: Nora Luther & Pavel Becker).
8. “Recipes” are truly creative photographs that have been created using the high-speed shooting method. Pictured: This flying recipe with a description was made especially for the Giro d'Italia magazine. (Photo: Nora Luther & Pavel Becker).
Keywords: Recipes | Food | Flying | Photo | Photography | Culinary
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