A playful underwear ad from the 70s that you will want to see immediately

Long before the appearance of T-shirts with funny and witty inscriptions that flooded all markets, in the 1970s, playful underwear was invented and released, which can confuse anyone. This lookbook was created by the famous British underwear designer Gary Walters. 

I just want to say: oh, these 70s! After this, you will want to simultaneously blush with embarrassment and laugh at the wildness and absurdity.

In this copy of a newspaper clipping, Gary Walters poses against the background of his latest creations at the sportswear show in Dallas in 1979.

"Gary Walters from British Bulldog is successful due to the fact that he writes daring things on underwear," says the caption to the photo of the designer.

We can only hope that these panties with ambiguous prints and inscriptions can still be found on eBay. Such underwear will certainly bring a fresh stream into relations with the opposite sex!

Especially for our readers, we have translated the names of the models. In the lower right corner, the name uses a play on words: the model is called Supreme ruler, and a ruler is drawn, since ruler is translated from English as both "ruler" and"ruler".