Victoria's Secret has a competitor that makes lingerie for ordinary women
Aerie is an American brand that has captured the hearts of young women. He began to produce underwear, close to the real forms of customers. For its ad, the company refused to use photoshop to show the perfect body and how the perfect underwear looks on it. Instead, "Airy" headed for the natural forms and only won. At the moment, the company is rapidly and rapidly growing and becoming a viable competitor to Victoria's Secret.
We propose to evaluate why Airy is beginning to step on the heels of the global brand.
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Airy chose model Iskra Lawrence for the lingerie ad. In the past, Lawrence wasn't hired by a modeling agency because she didn't meet traditional beauty standards. The girl was perfect for Airy and her idea. The company used this as a powerful message for all of its customers. Bright beauty and plus-size size give this girl personality.
Company President Jennifer Foyle believes there is no need to retouch beauty. Young women of all shapes and sizes should be given the opportunity to discover amazing styles that are best suited to them.
"Airy" invites women to feel confident, seductive and attractive, no matter what kind of body they have. Jennifer Foyle believes that this idea should be spread everywhere. “It is important for us that a person is simply good and feels comfortable in our underwear,” says the president of the company.
Keywords: Women | Competition | Lingerie