The Pantone Institute named the main color of 2022 and it is Very Peri, that is, "blueberry yogurt"
Every December, the Pantone Color Institute from the USA selects the color of the year. This is done for a reason, because it needs to symbolize certain processes in society. For 2022, the color Very Peri was chosen. If you are not strong in coloristics and have no idea what this color looks like, then you can see it in a jar with blueberry yogurt.
According to Pantone experts, the color of blueberry yogurt most accurately reflects the processes currently taking place in the global community. The global zeitgeist and the transition period - this is how associations can be briefly described. An appeal has already appeared on the institute's website, in which scientists explain their position when choosing.
Maybe someone will find Very Peri boring and even a little gloomy in color, but it's not. Pantone executive director Leatrice Eiseman claims that it symbolizes bright and life-affirming things. Joyful, energetic mood, dynamic presence and bold creative approach - these are the associations suggested by experts.
Of course, to some, the work of the Pantone Institute and its research will seem nonsense. But the researchers of flowers themselves do not think so. In their opinion, color is one of the most important forms of communication and a way to influence ideas and emotions.
So says Pantone Vice President Laurie Pressman (Laurie Pressman).
Interestingly, the annual color choice has absolutely nothing to do with the fashion world. The Institute does not take anything from the fashion industry and chooses a color by analyzing data conducted annually. Its specialists will come up with completely new colors. Fashionistas listen to the opinion of the institute, and some people are already changing their wardrobe.