The most provocative shots from the American Apparel photo archive

Categories: Fashion | North America |

On October 13, 2003, the first store of American Apparel opened, a company known worldwide not only and not so much for its simple, comfortable casual clothes, often in the "unisex" style, as for its provocative advertising campaigns and catalog shoots, which the company deals with itself, without the involvement of creative agencies.

The most provocative shots from the American Apparel photo archive

The sexual presentation of American Apparel products has been regularly subjected to serious criticism, banned by numerous organizations regulating advertising, accused of sexism and has repeatedly been the subject of lawsuits on charges of sexual provocation. Nevertheless, their campaigns are considered the best in the industry and are distinguished by "imperfection", naturalness and lack of Photoshop. Models are often found just on the street or in brand stores, and some send their photos to the company themselves.

We have selected the most piquant shots of the rich American Apparel collection, in which there was a place even for Sasha Grey.

The most provocative shots from the American Apparel photo archive

Hockey Night in Canada, Winter 2006.

The most provocative shots from the American Apparel photo archive

Underwear for him and for her, Spring 2007.

The most provocative shots from the American Apparel photo archive

Model Britney in a zipper bodysuit, Spring-2008.

The most provocative shots from the American Apparel photo archive

Model Shayleigh from Mexico City, Summer 2008.

The most provocative shots from the American Apparel photo archive
The most provocative shots from the American Apparel photo archive
Cropped top, Summer 2008.

The most provocative shots from the American Apparel photo archive

Sexy knee socks, Spring-2008.

The most provocative shots from the American Apparel photo archive

Sasha Grey in tights with cutouts, Summer 2009.

The most provocative shots from the American Apparel photo archive

Meet Dominic, Spring 2009.

The most provocative shots from the American Apparel photo archive

Model Alissa in lace underwear, Autumn-2010.

The most provocative shots from the American Apparel photo archive

Model Eliana in lace shorts, Spring-2010.

The most provocative shots from the American Apparel photo archive

Model Natalia in fishnet tights, Winter-2010.

The most provocative shots from the American Apparel photo archive

Model Rachel in a denim shirt-unisex, Winter-2010.

The most provocative shots from the American Apparel photo archive

Model Stephanie in a velour jacket and headphones, Autumn 2011.

The most provocative shots from the American Apparel photo archive

Model Natasha in a swimsuit, Summer 2011.

The most provocative shots from the American Apparel photo archive

Model Alyssa in a flannel shirt, Autumn 2011.

The most provocative shots from the American Apparel photo archive

Model Kaylin in a bikini, Spring 2012.

The most provocative shots from the American Apparel photo archive

Model Trudy in a denim jacket-unisex, Spring 2012.

The most provocative shots from the American Apparel photo archive

Model Valeria in a swimsuit, Summer 2012.

The most provocative shots from the American Apparel photo archive

Model Alanna with a bag of American Apparel colors of the American flag, Spring-2013.

The most provocative shots from the American Apparel photo archive

Model Britney in a bikini and hat, Spring 2013.

The most provocative shots from the American Apparel photo archive

Model Alanna in stockings, Spring 2013.

The most provocative shots from the American Apparel photo archive

Model Evgenia in a lace bodysuit, Spring-2013.

The most provocative shots from the American Apparel photo archive

Tights, Summer 2013.

The most provocative shots from the American Apparel photo archive

Model Anastasia in a bikini, Florida, Spring 2013.

The most provocative shots from the American Apparel photo archive

Tesia model in shorts and high socks, Summer 2013.

The most provocative shots from the American Apparel photo archive

Model Talia in jeans, Spring-2013.

The most provocative shots from the American Apparel photo archive

Model Jonna in a swimsuit, Spring 2013.

The most provocative shots from the American Apparel photo archive

Models Katrina and Tiana in underwear, Summer 2013.

And this is the founder and chief ideologist of the company, Canadian Dov Charney - apparently, a great lover and connoisseur of eroticism.

     

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