Ordinary women have become models in underwear ads
The brand of women's underwear Panache has organized a new advertising campaign, which was attended by six ordinary women who do not have a model appearance. Among them is a social worker, a woman who has had cancer, and an activist of the movement in support of victims of knife attacks.
As part of the campaign, members of the public were asked to name women who are role models for them, inspire them and motivate them to become better. Out of seven thousand applicants, only six women were selected.
(8 photos in total)
The final list included Anya Loven, a Danish social worker; Ellie Mayday, a Canadian cancer survivor who is also a plus-size model; Eliza Rebeiro, a campaigner in support of victims of knife attacks from South London; Sylvia Blach, a Polish blogger and writer; Emily Findlay, a fundraiser for charities in Scotland and Jane Herditch, co-founder of the Sheffield charity Amy's House.
Anya Loven is a social worker from Denmark. In 2011, she quit her sales job to go to Africa for three months. There Anya was offered to take part in a humanitarian mission. In 2013, she decided to sell all her property and move to Nigeria, where she founded the African Children's Aid Education and Development Foundation (ACAEDF).
The famous photo, in which Anya offers water and cookies to a thin little boy, went online and helped raise more than $ 1 million for ACAEDF.
27-year-old Canadian Ellie Mayday, who lives in New York, is a plus-size model who supports the ideas of body positivity. Three years ago, while battling ovarian cancer, Ellie didn't know if she would stay alive, let alone become a model. Ellie, who previously worked as a flight attendant, believes that every woman should feel confident and beautiful in her own body. She says she is happy to be one of the six models honored to take part in a campaign that supports body confidence and a positive attitude.
23-year-old Eliza Rebeiro is an activist of the campaign against gang and knife attacks, who founded the organization Lives not Knives when she was 14 years old. Her organization helps 10,000 young Londoners by telling them about the possible consequences of knife or gang attacks. Lives not Knives also runs a program to support integration into society and helps to increase the confidence of young unemployed people. Eliza said that taking pictures in her underwear gave her self-confidence.
Programmer Sylvia Blach is a representative of disability support organizations. She also works with the organizers of the contest "Miss Poland in a wheelchair", who are now engaged in the preparation of the contest "Miss World in a wheelchair — 2017". Sylvia believes that her participation in the campaign will be an act of support for ordinary women and women with disabilities. This will encourage them to show their beauty and sexuality regardless of their body shape, diseases and clothing size. Answering the question about the experience of modeling for her, Sylvia said that it was "just amazing."
20-year—old Emily Findlay is a native of the Orkney Islands (located north of Scotland at the junction of the North Sea and the Atlantic Ocean). At the age of 14, she went through a grueling battle with neuroblastoma, a type of malignant tumor.
Now she helps children and adults who have faced similar difficulties — raises funds for treatment.
Amy's House, a Sheffield—based charity, was founded in 2003 by Jane Herditch's parents, Maurice and Meryl Littlewood. They saw how hard it was for their Jane to take care of her daughter, who was born with developmental disabilities and required round-the-clock care. At that time, the family went through difficult times: in 1999, Jane's eldest daughter, Amy, died of meningitis. The foundation was named in her honor. Now the organization helps parents and guardians to take care of children with special needs, offering them a week's respite, during which specially trained staff will take over the duties of child care.
Keywords: Plus-size | United kingdom | Women | Models | Unusual | Underwear | Advertising campaign