Khasbik for export: how the image of a Dagestani blogger is exploited abroad
Do you remember how you once dreamed of a T-shirt with a Terminator or a group of "Dispatches Mod"? That's about the same now, young people abroad are eager to get merch with Dagestani blogger Hasbik. A 19-year-old guy from the North Caucasus has become popular with clothing companies, and they earn very well from him.
Khasbulla Magomedov, better known in wide circles as Khasbik, lives in the Republic of Dagestan. He became famous relatively recently, in the summer of 2021, after the promotion of his fight with the Tajik singer Abdurosik. Hasbik was born with a genetic disease, so at the age of 19 his height does not exceed 1 meter.
This does not prevent the guy from running a popular YouTube channel with 340 thousand subscribers and Instagram with 77 thousand followers. The first Hasbik T-shirts abroad appeared in June 2021. It was then that the English-language Twitter started discussing merch with the blogger and sharing ways to acquire it.
As we can see, some users of the social network love Magomedov so much that they even put his photo on the avatar. From the posts it becomes clear that there were enough people willing to buy merch, but it was not easy to find high-quality products.
The lucky ones who managed to get the cherished things boasted about them in posts, causing the envy of others.
Many have put things with Hasbullah on the wish list for Christmas, and someone promised to make such a gift to friends.
As you know, demand creates supply. It is not surprising that by the end of the year, a lot of things with Hasbik appeared on large trading platforms. You can buy them on Amazon, Ebay and many other less popular sites. The leaders in the production of merch with a Russian blogger were the USA, the UK and, of course, China.
A certain British brand offers T-shirts with Hasbullah in the image of Al Capone in 8 different colors. The price for them starts from 9.9 pounds sterling (approximately 980 rubles).
Often things with the image of Magomedov are additionally provided with inscriptions, for example, Team Hasbulla ("Team Hasbulla").
Merch with Hasbulla has become so popular that some stores have already run out of stocks and you need to pre-order!
The latest fashion trend of the outgoing year was warm sweatshirts with Hasbik in a Christmas image.