In the USA, Corona beer producers suffer from coronavirus
Despite the fact that most of the news related to the coronavirus epidemic is alarming and even tragic, there are funny ones among them. It turns out that many Americans have decided to abandon the beer of the popular brand Corona due to the fact that its name is associated with the ill-fated causative agent of the disease.
A survey conducted by journalists among residents of the United States showed that 38% of avid beer lovers decided to give up Corona beer. Everyone claims that this is not due to an irrational fear of getting sick, but for ethical reasons, but we know!
Of the total number of respondents, only 16% do not associate beer with the virus in any way and see no reason to take any measures. The situation may seem funny, but the producer of Corona beer suffers enormous losses due to the epidemic.Ronn Torosyan, CEO of the PR company 5WPR, claims that it is difficult to think of a more visual way to show the significance of the brand name.
The PR man is sure that such a pretentious name is not the best choice for a folk drink. At the same time, he does not consider people who refuse beer because of the epidemic to be fools - it is their right to make certain decisions and their refusal of alcohol will definitely not harm them. But for the brand, the choice of Americans, and possibly residents of other countries where beer is sold, can mean a complete collapse.
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And at this time, memes about beer and epidemics that are no less viral than a deadly disease are spreading on the Internet.
Keywords: Brand | Question | Journalists | Coronavirus | Rejection | Beer | Brewing