How to enter the unsigned: masterpieces of outdoor advertising

Advertising follows us everywhere, and people just stop noticing it. But advertising designers are not blind: every day they come up with new ways to attract an audience. Although outdoor structures can hardly be called an innovation in the advertising industry, there is a lot of room for imagination here. 

Successfully beat the surrounding urban space and enter advertising even where, it would seem, there is nothing to look at — this is art.

How to enter the unsigned: masterpieces of outdoor advertising
How to enter the unsigned: masterpieces of outdoor advertising

The designers of Kit Kat decided to beat the theme of the break with the help of a city bench.

How to enter the unsigned: masterpieces of outdoor advertising

Instead of a dirty truck of an indeterminate color, we see an appetizing chocolate bar.

How to enter the unsigned: masterpieces of outdoor advertising

Some giant knocked over a bottle of Coke on the roof. How lucky that there was a glass at the bottom, isn't it?

How to enter the unsigned: masterpieces of outdoor advertising

Three in one: you can drive from one point to another, hold on to the handrail for stability and try on a watch.

How to enter the unsigned: masterpieces of outdoor advertising

The football player famously leaned across the road, simultaneously demonstrating a brand of sportswear.

How to enter the unsigned: masterpieces of outdoor advertising

The urban environment is often used for social advertising, in this case, citizens are urged not to break the law.

How to enter the unsigned: masterpieces of outdoor advertising

And this is the Superman elevator. Elevator doors can be successfully used for interesting advertising moves.

How to enter the unsigned: masterpieces of outdoor advertising

Here, both the placement and the design itself are successful, which obviously hints at the incredible strength of the varnish.

How to enter the unsigned: masterpieces of outdoor advertising

Another example of how to convey the idea of the qualities of the advertised product.

How to enter the unsigned: masterpieces of outdoor advertising

A series of ads for a job search service, which included this example, at one time became famous all over the world.

How to enter the unsigned: masterpieces of outdoor advertising

McDonald's managed to fit its advertising even into the road markings.

How to enter the unsigned: masterpieces of outdoor advertising

This Israeli advertisement with a shamefacedly hiding girl reminds us that you should not be ashamed of your body. Well, and unobtrusively offers to buy certain products, of course.

How to enter the unsigned: masterpieces of outdoor advertising

This social advertising with the help of a real pole reminds you of caution when driving a car.

How to enter the unsigned: masterpieces of outdoor advertising

This is how advertising designers imagined the strength of teeth.

How to enter the unsigned: masterpieces of outdoor advertising

A bench without a seat reminds you that you need to move more.

How to enter the unsigned: masterpieces of outdoor advertising

With the help of this advertising design, you can feel a little bit on vacation.

How to enter the unsigned: masterpieces of outdoor advertising

The advertisement for a successful zoo looks like this.

How to enter the unsigned: masterpieces of outdoor advertising

A minimum of words, a maximum of images. A person passes by — a light bulb is lit, and the name of a well-known publication is written on the bottom in a small way.

How to enter the unsigned: masterpieces of outdoor advertising

Instead of a steam-emitting hatch, passers-by see a cup of coffee, which, you will agree, is much more pleasant.

Keywords: City | Design and architecture | Creative | Advertising campaign | Social advertising | Creativity | Outdoor advertising

     

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