How much do dogs and cats earn from the Internet
Menswear Dog owners recently revealed that their pet is making $15,000 monthly. Shiba Inu Body has been noticed by clothing brands and is paying big money for promotional shoots featuring him.
At the same time, analysts say that it is more difficult for dogs popular on the Internet to earn money than cats. All because cats are more viral. For example, posts on Buzzfeed about cats have an average of nine thousand social media shares, while those about dogs have only five.
In this issue, you will learn how bloggers manage to monetize their pets.
(Total 7 photos)
1 Menswear Dog
ON THE INTERNET: since January 2013 EARNING: 15 thousand dollars a month
Shiba Inu Bodie brings in $15,000 a month to his owners, New York-based couple Jena Kim and David Fung. Ena used to work as a designer for Ralph Lauren, and she came up with the idea to dress up the Body in menswear. She posted the photo on Facebook. And since then, the popularity, and at the same time the fees of the dog, have been growing.
Leading publications wrote about Body, including men's glossy magazines like GQ and Esquire. The interest of journalists spawned the interest of advertisers. To date, Menswear Dog has featured in advertising campaigns for American Apparel, Brooks Brothers, Victorinox, Ted Baker, Hudson Shoes, Revlon, Salvatore Ferragamo, Asos and other brands.
When the Menswear Dog blogging took off, the couple clearly separated their responsibilities. Ena is looking for designer clothes and reshaping them so that the body fits well, and David is shooting.
Sometimes the shoots are more explicit than Menswear Dog subscribers are used to. So, Mashable posted photos of Bodysuit without clothes.
Dogs now have more than 155,000 followers on Instagram, and more than 94,000 on Facebook. The accounts have been maintained since January 2013.
2. Maru
ON THE INTERNET: since July 2008 EARNING: up to 181 thousand dollars a year
A cat named Maru (Japanese for "circle") was ranked on the VIC (Very Important Cat) list even before the advent of Instagram. Since 2008, the owner of the cat has been posting videos with him on YouTube.
Maru was famous even before the moment when animals with funny defects came into fashion, so he is just a beautiful and normal cat who likes to spend time in boxes (he can fit in the smallest of them) and hunt for invisible victims.
This chubby handsome man starred in an advertisement for the clothing brand Uniqlo. From this and YouTube views, Maru can earn, according to The Washington Post, 181 thousand dollars a year.
Now Maru's YouTube channel has more than 467 thousand subscribers, and the total number of views of his video has exceeded 270 million.
3. Tara The Hero Cat
ON THE INTERNET: since May 2014 EARNING: up to 463 thousand dollars a year
To become famous, one video was enough for the cat Tara. It was like this: a neighbor's dog attacks the child of the owner of the cat, the cat's heart feels something is wrong, she runs to help, pounces on the dog and drives him away. The child still received lacerations that had to be sewn up, but without Tara's intervention, everything could have ended much worse.
The video had nearly 17 million views in the first two days of posting. And away we go. Tara on the morning TV shows, Tara opens the baseball game, Tara launches yoga pants with her image for $31. Five months have passed since the video was published, and to date, more than 23 million people have watched it.
Journalists note the unprecedented rapid commercialization of the cat - according to The Washington Post, it could bring the owner up to 463 thousand dollars. This may be due to the fact that Tara's owners hired her a media specialist almost immediately. Tara's Facebook has 40,000 followers.
4 Grumpy Cat
ON THE INTERNET: since September 2012 EARNING: up to 42 thousand dollars a year
Grumpy Cat seems to be the most famous internet cat in the world, but still not the highest paid. Although his financial position is very reliable. According to The Washington Post, his income can be up to 42 thousand dollars a year. That's how much a cat named Tartar Sauce could earn from YouTube views, souvenirs with her image, the release of a book, filming in an advertisement for Friskies food, as well as filming in the comedy "Angry Cat's Worst Christmas", which will be released in theaters at the end of the year.
The rise of the Grumpy Cat star began on September 22, 2012. On this day, the brother of the owner of the cat Tabata Bundesen posted a photo of Tartar Sauce on Reddit. The photo immediately went viral. Short paws, malocclusion and, as a result, a displeased grin did their job.
Tartar Sauce has almost 7 million followers on Facebook, almost 500 thousand on Instagram.
5. Boo
ON THE INTERNET: since 2008 EARNING: several hundred thousand dollars a year
Pomeranian Bu has secured the fame of the cutest dog in the world. The owner began uploading videos with his participation on YouTube back in 2008. Since then, Internet users have been watching how nice he looks when he watches TV in a sweater with a hood, how funny he eats and takes a nap. What Boo never learned was how to follow commands. When asked to shake a paw and approach, he only blinks his button eyes.
Boo's owner does not reveal his name, but it is known that he is a Facebook employee.
Boo toys are a bestseller on Amazon and always have the highest user ratings. The owners of the dog publish books, and Boo also starred in an advertisement for a veterinary clinic.
Dogs have more than 16 million followers on Facebook.
6. Tuna
ON THE INTERNET: since 2012 EARNING: several thousand dollars a year
The chihuahua-dachshund mix Tune is remembered for his malocclusion, which makes the dog look like the Simpsons character Mr. Burns. Despite the external defect, and perhaps because of it, the dog is distinguished by a variety of facial expressions. The owner of the dog, Courtney Dasher, posts portraits of Tuna on Instagram every day, now he has more than a million subscribers.
So far, Tyuna has not starred in commercials, but Dasher is actively promoting souvenirs with his image. She also collaborates with the BarkBox subscription service. Customers of the service receive parcels with toys and accessories for dogs every month. Together with this company, Tyuna and his mistress go on tour in the United States.