Great examples of creative packaging
Packaging for bread with the image of a gnome, where the bread itself is its cap.
Familiar situation? In terms of the number of beatings, ketchup probably bypassed all lovers of BDSM combined.
That is why the Dressing for Pleasure company decided to combine its theme (the company is engaged in the production of fetish lingerie) with the world. with well-aimed inscriptions like "Harder", "Hit again" and "Kill without pity."
Creative packaging from MEX advertising agency. Protein-rich buns began to be produced in such an interesting package in the form of press cubes. Inside each package was a coupon for a free visit to the fitness center. In it The source of the article is the magazine News in photographs, from which everyone copies content - 2996 packages were sold in the first month, 658 people came to the lesson again, and 217 bought a subscription. The number of visitors to the fitness center increased by 25%. And "Fitness Buns" returned 115% of the funds invested in them.
Here, it would seem, is an ordinary pizza box in which you ordered your favorite Calzone from a nearby pizzeria.
We open the box - and inside there is a mouth and an inscription from the well-known Colgate toothpaste company: “Do not let the breath of your dinner become your morning breath. Wake up fresh."
We eat pizza, admire a clean healthy mouth and go brush our teeth.
Well-known acne company Clearasil has released a new product in creative packaging.
Now, to get a pill, you need to squeeze it out. Like an annoying pimple.
Interesting packaging of disposable cups for Coca-Cola.
What could be better than sitting down with a bottle of wine in front of a cozy crackling fire? The American company Cole & Weber took pine logs and cut holes in them for a wine bottle.
And inside - a bottle of this very wine and instructions for use. The perfect addition to a romantic dinner outdoors.
Origami beer. People often rip labels off beer while drinking it. Why rip off? Fold the label into a flower! The label already has the necessary pointers.
Green tea.
Parmesan cheese in the form of pencils. Sharpener included.
Now it's even easier to decorate pasta or salad!
And guided by the signs on the package, you can understand not only how much grated parmesan you need for a dish, but also how many calories will be in each serving.
Denmark's largest bread manufacturer, Kohberg, has proudly presented itself with a new bread package. The company is a sponsor of a yearly event to fight breast cancer. With the "Support Your Breasts" packaging, the company wanted to draw public attention to the problems of breast cancer.
Waterproof watches sold in a package of water.
We believe in what we see. Seems like a great way to reassure the buyer that the watch is indeed water resistant.
CD cover by Vancouver band Vonnegut Dollhouse.
Hair accessories.
Jars with jam in the form of fruits from which jam is made.
Cute and attractive.
The purpose of the towel is to wipe. The purpose of the eraser on a pencil is to erase.
We combine these two concepts and, voila! - a towel in the form of an elastic band on the tip of a pencil.
Mount Fuji napkin holder.
Interesting cupcake packaging.
Packaging for a paint brush with humor. It would seem, what to do to make the paint brush stand out from the rest in the store?
Everything is simple! You can come up with such a funny package for her.
Creative design on the bags. Similar packages are delivered to New York stores.
Keywords: We are often taught not to judge a book by its cover | But in sales | The "cover" of a product | I. its packaging is sometimes one of the most important selling factors. Well | Think for yourself | How many times have you bought some kind of trinket just because it was the source of the article News magazine in photographs | From which everyone copies content - BigPicture.ru but was it coolly packaged? The original functions of packaging | Such as "preserve" | "protect" and "deliver in value and safety" | Have faded into the background. Now the main thing is to attract the attention of the consumer. And some companies are very good at it.