Baby-carrots or How to make money from waste
Every American knows what “Baby carrots” or “carrot crumbs” are. These miniature carrots can be found everywhere from snack bars to school cafeterias. An inexperienced person may think that this is such an unusual variety. It also happens. But more often than not, this is just the rational use of waste according to the Mike Juroszek method.
One day, Californian farmer Mike Yurosek estimated the amount of carrot waste on his farm and grabbed his head. They didn’t want to buy crooked, spoiled, damaged, in a word, substandard root vegetables. They had to either be fed to livestock or disposed of.
But everyone knows that Americans are very resourceful when it comes to money. So Mike thought a little and loaded the “defective” carrots into the potato peeler. The end result was miniature, slender and cute baby carrots like toys.
The farmer offered the new product to his wholesale customers, and they appreciated it! Soon, “Baby carrots” became more profitable to sell than standard carrots. Markets bought regular root vegetables for 10 cents a bag and sold them to customers for 17 cents. They bought miniature carrots from him in bulk for 50 cents per 300 grams, and sold them for no less than a dollar.
A few years later, baby carrots became almost a national dish. But farmers who produce them from ordinary carrots have recently had competitors. Breeders have developed special varieties for “Baby carrots”. They themselves grew miniature, and in addition they were sweeter and crunched louder.
But so far the war for the market is going on with varying degrees of success, because whatever you say, Mike Yuroshek’s method requires less investment and allows you to make money literally from carrot peelings. On the other hand, the product of selection is still tastier. In general, science sometimes works wonders with vegetables. How do you like, for example, a culture like pomato?