Amendments to the Constitution replaced the coronavirus in the June ranking meme movie channel "Comedy"
Movies "Comedy" presented the top main memes Jun. Topped the rating of "viral" jokes about the amendments to the Constitution, the voting for which was held at the end of last month.
The basis of the rating, always lay the results of monitoring social networks and media publications, multifactor analysis of trends and reactions of the users, and estimates a pool of experts, exploring the phenomenon of memes in our country.
To identify the main memes of the month the movie channel helped the Creator of the MDK community (11 and a half million subscribers in Vkontakte), Roberto Pensize, Director General of the Agency, "Picture", the former editor-in-chief of the public "Lentech" Artem Krasheninnikov, chief editor of the specialized online publication Memepedia Azat Sattarov, the author of the program "Вести.net" on TV channel "Russia 24" Pavel Kushelev, as well as the Explorer memes, counselor Daniel Rivin.
In June, the coronavirus has ceased to be a popular topic of memes. Around the world began gradually to remove restrictions due to quarantine, including in our country. The lifting of the isolation regime, the Russians met Valery Kipelov song "I'm free" — these are the result of a survey of the service "Yandex.Music". User selection vividly illustrates the feelings that swept people, their reactions to events.
Despite the fact that in June there were many events, no memes as a reaction to them, the Internet blew up, as did, for example, cats Natasha in April. "June is a bad month for the meme. Avoid bright designs, such to stay in memory until the end of the year. Chipping, for example, or dancing guys with the coffin will remain in the memory. Maybe it's because the Constitution [of the Russian voting on amendments to the Constitution] all replaced. And about coronavirus are all tired joke" — concludes Artem Krasheninnikov.
Memes about amendments to the Constitution of the Russian Federation expected took the lead in the rating. And although Pro-Russian vote was known even in the winter, users intensified in June, closer to the event itself. Voting took place from 25 June to 1 July. According to the CEC, the turnout was 67,97%. Voted 77,92% "against" — of 21.27%. Amendments discussed on the Internet. So, the ballot became a meme, says Roberto Pensize: "it Seems nobody published the newsletter with your check. I have been trying creatively to approach this is to enter something. Spoiled ballots, in General. And now it was duty to go to the polls to vote and show your stance. In Instagram-storis, for example, loved to do it."
The topic of voting, the public MDK 1 July updated the cover. Now there is a photo of Vitaliy Nalivkin — a fictional Deputy from Ussuriysk, the hero of the parody videos about the work of regional officials. For the photographer community Nalivkin repeated the image of Vladimir Putin with the famous cover of Time magazine in 2007, when the Russian President became the "Man of the year" according to this influential publication. He starred for MDK for free — like all who did it for the public before.
Overall, says Pensize, jokes about politics come better than Pro sports (if not to take into account the Olympics, world Cup), but worse than domestic, on the theme of intersexual relations, office work, students. Pensize believes, policy is concerned not so much people as it might seem: "Politics in the country really are interested in somewhere in the 5%, not more. Among Muscovites and Petersburgers have a feeling that around the policy, but there are simply tight-knit community, which exaggerates this topic. Rap is far more popular in Russia than politics."
Meme "You don't understand, it's different" — an absolute hit of June. The phrase itself began to actively use Twitter at the end of 2019, discussing the news of the Russian policy. Nick used this expression to sneer at the opposition, saying that abroad is the same thing, but for some reason this does not cause critics of the government's negative reaction, they say, "that's different". In April a replica of the "inserted" in a picture screensaver Studio 20th Century Fox.
In June, the picture became a mass post already in various contexts. But the goal is always the same — ironically to prick him who is a hypocrite, contradicts himself. Roberto Pensize believes that this meme was destined to die early, but he was not allowed "to leave with honor." And despite the popularity of the pattern in June, meme in the opinion of Pensize, "slipped" because they were used for absolutely any occasion.
Unlock messenger Telegram, which Roskomnadzor announced on 18 June, also beat on a meme. Russian users with humor reacted to the incident, because the application, despite the restriction of access in our country, most users continued to operate. Sold the picture with the cat, which begins to crumble into particles as by clicking Thanos, the villain from Marvel comics.
Little cat in the picture is a VPN app that need to install on your gadget to get around the blockage and safely use Telegram. Even users likely collage with a gate that is easy to get around. But "support" visual image of infopovod, according to Artem Krasheninnikov, still not there. Therefore, the specific memes in General is not remembered. Azat Sattarov adds that the wave of jokes about the Telegram, though they were quite large, but quickly subsided.