Obviously, in the 50s of the last century, a group of women, their lips and the lipstick itself were required to successfully test lipstick in the USA. And the most important component of the test is a happy man, whom these women kissed. Moreover, the test subject had to be bald, so that there was enough surface for testing for everyone.
A man should be bald, the best job in the world is a lipstick testerA man should be bald, the best job in the world is a lipstick tester
These pictures were taken by LIFE magazine photographer Yale Joel, who at one time documented most of the significant moments of the mid-20th century. Joel has shot stars, from Marilyn Monroe to popular models. He earned a reputation as a photographer for whom nothing is impossible, he was the best at shooting with special effects, unusual equipment.
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