The online publication Digital Synopsis, dedicated to the art of advertising, selected the best printed posters that were especially memorable last year. From shocking social advertising to exquisite commercial posters — these are the works of agencies from around the world that show the highest class in the field of advertising and design.
18 advertising campaigns that were recognized as the best in 2017
Source: Digital Synopsis
1. Indian social advertising organization World for All and McCann Worldgroup. "There is always a place for a pet"
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
2. LEGO: "Build your future"
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
3. JBL headphones muffle extraneous noise
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
4. German newspaper Der Tagesspiegel
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
5. Penguin Audiobooks: "Your ear is a whole scene!"
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
6. Play-Doh Plasticine
18 advertising campaigns that were recognized as the best in 2017
In the world of Play-Doh to the question: "Is it possible to survive a head transplant?" they answer: "Yes."
7. Audi SUV: "Break out of the cage"
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
8. Caribe Coffee: "Don't sleep"
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
9. Social advertising Angel Bins, calling for the donation of shoes
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
10. Pedigree: "Long live the dog!"
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
11. Opel: "It doesn't matter how heavy the load is"
18 advertising campaigns that were recognized as the best in 2017
12. Visa travel insurance: "Vacation is almost a lottery"
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
13. Alfaguara Audiobooks
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
14. Environmental organization Global 2000: "Just save the ice"
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
15. Kinokuniya Bookstore: "Bedtime stories"
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
16. Newsweek Magazine: "Sometimes you have to wait a week"
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
17. The international Organization for the Protection of Human Rights Amnesty International: "You can turn everything off. They are not"
18 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 201718 advertising campaigns that were recognized as the best in 2017
18. The Brazilian magazine Forbes has released an advertisement dedicated to gender pay differences. What fortunes would female billionaires have?
18 advertising campaigns that were recognized as the best in 2017
Marcia Zuckerberg — 21% less
18 advertising campaigns that were recognized as the best in 2017
Billy Gates — 21% less
18 advertising campaigns that were recognized as the best in 2017