Why did the public dislike the cover of British Vogue with African models

British glossy Vogue has released a February issue with 9 African models on the cover. However, the editor's vision did not coincide with the readers' expectations, so the issue was completely criticized. 

In February, British Vogue decided to draw everyone's attention to African fashion. The editor-in-chief of the gloss, Edward Enninful, put nine black models of African descent on the cover, who "rethink what it means to be a model." The shooting in dark tones and with interesting color accents in clothes was conducted by photographer Rafael Pavarotti, who called the cover "a celebration of matriarchy and the beauty of black women."

For the editor-in-chief of the British edition, Edward Enniful, this was a very important project: 

Who was Mr. Enniful talking about? Who are they, this new generation of African models?

Adut Akech from South Sudan is 22 years old. Her magazine presented her as one of the most successful young models of African descent. The girl's career began with Saint Laurent at the spring-summer 2017 shows.

Akon Changkou was born in a family of immigrants from South Sudan in Australia. She appeared on the world catwalks for Versace and Chanel, and in 2020 was recognized as one of the most interesting new models.

Amar Akway decorated the covers of Japanese and Italian Vogue at the age of 21, so these magazine shoots were far from the first for her. This Ethiopian model has worked with Zara, Hermes, Versace, Victoria Beckham, Fendi and many other world-class brands.

But Majesty Amare cannot boast of such a rich experience yet. At the age of 24, she is just starting to make a modeling career, but has already worked with Versace, Chanel, Michael Kors.

Senegalese-Italian model Mati Fall celebrated her 19th birthday only in 2021. She is one of the youngest models from the issue of Vogue. This did not prevent her from going on the catwalk for Saint Laurent before the closing of the Valentino show.

Eighteen-year-old Janet Jumbo from Nigeria participated in shows and advertisements for Balmain, Louis Vuitton and Tod's. She became the first Nigerian woman to work with Louis Vuitton, now she has a unique contract with this fashion house.

Abény Nhial got her first fame thanks to Instagram. The famous creator of elite wedding dresses, Sarah Burton, is a fan of this Australian, and this is not surprising. In addition to the fact that the girl has a beautiful appearance, she does an excellent job at the shows.

Nyagua Ruea, like the other two models from this list, is also of South Sudanese origin. Hermes, H&M, Alexander McQueen, Lacoste brands have been working with her for several years.

Anok Yai spent her childhood in Egypt, but she also has South Sudanese roots. She became the second Sudanese woman after Naomi Campbell to open the Prada show in the autumn-winter season.

The girl has also decorated the covers of Vogue more than once, so in 2021 she starred together with Bella Hadid and Kaia Gerber.

As you can see, these girls don't look as dark-skinned as they do on the cover. The problem is that poor lighting and poor stylistics have practically hidden the facial features of women and made their skin more black for the sake of a "white look," as critics say.