Whiskey is for wimps? In Scotland plan to release nizkogradusnoyi drinkPictolic
Very soon alkomarket harsh Scotland will be unusual for these parts of the product — low alcohol whiskey Whyte & Mackay Light. The manufacturer of this unusual beverage company Whyte & Mackay is counting on the success of new products because, in their opinion, it has its own vast audience.
As it turned out, alcoholic whiskey will be produced with the expectation that it will assess the youth. The young Scots can start a fascinating insight into the Scotch whisky that is light. According to marketers Whyte & Mackay drink will help to teach newcomers to the good old alcoholic traditions and at the same time will protect from abuses, inevitable in the absence of experience.
Most likely, in the Whyte & Mackay know what you are doing, because this company operates in the market of tape over 175 years. Manufacturer, the main capacity is located in Glasgow, produces a wide range of whiskeys, from budget varieties, to prestigious 8, 13 and 25-year-old drinks, worthy of the attention of true connoisseurs.
Given the rich history and excellent reputation in the UK market and beyond, we can confidently say that the firm can afford some wonderful experiments without risking reputation among gourmets.
On the official website of Whyte & Mackay has already appeared information about the alcoholic whiskey, which can find potential customers. It says that Whyte & Mackay Light has the strength of 21.5% and brewed in oak barrels of Bourbon and sherry. Whiskey has a soft pleasant taste and gives slightly smoky.
The manufacturer recommends to drink whiskey-light in its pure form or with ice. In addition, the company's experts claim that the product is good in alcoholic cocktails. Director of Whyte & Mackay, Ruari Perry explains the emergence of a new whisky for a younger audience:
In Scotland you can already hear the disgruntled grumbling of the representatives of the "old school" who claim that a good whiskey is becoming history. But it should be noted that the manufacturer acted wisely, positioning your new product only as a component for cocktails or an indulgence for young people. Whyte & Mackay Light does not claim to be classical and in case of failure, firm painless going to give him up.