The reverse side of fashion: what the podium hides

The reverse side of fashion: what the podium hides

Categories: Fashion | Photo project

We see only the tip of the iceberg. All that the creators of the beauty industry allow us is a minute of a ready-made "picture", an ideal image in ideal conditions is a stunning model, there is nothing to find fault with in her image. It seems that this is exactly how she was born. 

Backstage is a different energy. This is practically a battlefield — with minor imperfections, inaccuracies. And its aesthetics are no less important than the aesthetics of the show itself. Photographer Matt Lever has been shooting behind the scenes of fashion shows for almost 20 years. During this time, he saw everything - a thorough, seemingly chaotic preparation process, every tragedy and every victory. In his photographs, those who look like creatures from another world on the podium are ordinary girls: they laugh, fool around, worry and get tired. 

The reverse side of fashion: what the podium hides

The reverse side of fashion: what the podium hides

Dolce & Gabbana, Alta Moda, January 2003.

The reverse side of fashion: what the podium hides

Anya Hindmarch, autumn-winter 2015.

The reverse side of fashion: what the podium hides

Fendi, autumn-winter 2014.

The reverse side of fashion: what the podium hides

Anna Sui, spring-summer 2008. Agnes Dein during the heyday of her modeling career, long before she started working in cinema.

The reverse side of fashion: what the podium hides

Jean Paul Gaultier, spring-summer 2014. Karlie Kloss enters the dressing room.

The reverse side of fashion: what the podium hides

Peter Pilotto, spring-summer 2010.

The reverse side of fashion: what the podium hides

Dolce & Gabbana, Alta Moda, July 2012.

The reverse side of fashion: what the podium hides

Sonia Rykiel, spring-summer 2010.

The reverse side of fashion: what the podium hides

Balmain, spring-summer 2011.

The reverse side of fashion: what the podium hides

Gareth Pugh, autumn-winter 2014

The reverse side of fashion: what the podium hides

Sonia Rykiel, spring-summer 2012.

The reverse side of fashion: what the podium hides

Alexander McQueen, spring-summer 2013.

The reverse side of fashion: what the podium hides

Josh Goot, spring-summer 2009.

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