The most provocative shots from the American Apparel photo archive

On October 13, 2003, the first store of American Apparel opened, a company known worldwide not only and not so much for its simple, comfortable casual clothes, often in the "unisex" style, but for its provocative advertising campaigns and catalog shoots, which the company does itself, without the involvement of creative agencies.

The sexual presentation of American Apparel products has been regularly subjected to serious criticism, banned by numerous organizations regulating advertising, accused of sexism and has repeatedly been the subject of lawsuits on charges of sexual provocation. Nevertheless, their campaigns are considered the best in the industry and are distinguished by "imperfection", naturalness and lack of Photoshop. Models are often found just on the street or in brand stores, and some send their photos to the company themselves.

We have selected the most piquant shots of the rich American Apparel collection, in which there was a place even for Sasha Grey.

The most provocative shots from the American Apparel photo archive

The most provocative shots from the American Apparel photo archive

1. Hockey night in Canada, Winter 2006.

The most provocative shots from the American Apparel photo archive

2. Underwear for him and for her, Spring-2007.

The most provocative shots from the American Apparel photo archive

3. Model Britney in a zipper bodysuit, Spring-2008.

The most provocative shots from the American Apparel photo archive

4. Model Shayleigh from Mexico City, Summer 2008.

The most provocative shots from the American Apparel photo archive

5. Shortened top, Summer 2008.

The most provocative shots from the American Apparel photo archive

6. Sexy knee socks, Spring-2008.

The most provocative shots from the American Apparel photo archive

7. Sasha Grey in tights with cutouts, Summer 2009.

The most provocative shots from the American Apparel photo archive

8. Meet Dominic, Spring-2009.

The most provocative shots from the American Apparel photo archive

9. Model Alissa in lace underwear, Autumn-2010.

The most provocative shots from the American Apparel photo archive

10. Model Eliana in lace shorts, Spring-2010.

The most provocative shots from the American Apparel photo archive

11. Model Natalia in fishnet tights, Winter-2010.

The most provocative shots from the American Apparel photo archive

12. Model Rachel in a denim shirt-unisex, Winter-2010.

The most provocative shots from the American Apparel photo archive

13. Model Stephanie in a velour jacket and headphones, Autumn 2011.

The most provocative shots from the American Apparel photo archive

14. Model Natasha in a swimsuit, Summer 2011.

The most provocative shots from the American Apparel photo archive

15. Model Alyssa in a flannel shirt, Autumn 2011.

The most provocative shots from the American Apparel photo archive

16. Model Kaylin in a bikini, Spring 2012.

The most provocative shots from the American Apparel photo archive

17. Model Trudy in a denim jacket-unisex, Spring 2012.

The most provocative shots from the American Apparel photo archive

18. Model Valeria in a swimsuit, Summer 2012.

The most provocative shots from the American Apparel photo archive

19. Model Alanna with a bag of American Apparel colors of the American flag, Spring-2013.

The most provocative shots from the American Apparel photo archive

20. Model Britney in a bikini and hat, Spring 2013.

The most provocative shots from the American Apparel photo archive

21. Model Alanna in stockings, Spring-2013.

The most provocative shots from the American Apparel photo archive

22. Model Evgenia in a lace bodysuit, Spring-2013.

The most provocative shots from the American Apparel photo archive

23. Tights, Summer 2013.

The most provocative shots from the American Apparel photo archive

24. Model Anastasia in a bikini, Florida, Spring 2013.

The most provocative shots from the American Apparel photo archive

25. Tesia model in shorts and high socks, Summer 2013.

The most provocative shots from the American Apparel photo archive

26. Model Talia in jeans, Spring-2013.

The most provocative shots from the American Apparel photo archive

27. Model Johnna in a swimsuit, Spring-2013.

The most provocative shots from the American Apparel photo archive

28. Models Katrina and Tiana in underwear, Summer 2013.

The most provocative shots from the American Apparel photo archive

29. And this is the founder and chief ideologist of the company, Canadian Dov Charney - apparently, a great lover and connoisseur of eroticism.

Keywords: Girls | Models | Nude | Clothes | Shooting | Erotica

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