Sex, drugs, domestic violence: the 13 most controversial advertising campaignsPictolic
Scandals in the world of fashion — not uncommon, and very often they become the reason for the advertising campaign of iconic fashion brands. Drugs, "Lolita", domestic violence, and "branded" intimate haircuts — we offer you to recall the most controversial advertising campaigns, which not only discussed in the Network and the media, but was banned!
In 2007, the advertising of the new fragrance Tom Ford entrusted to shoot the main provocateur from the world of photography — the controversial Terry Richardson. But the result exceeded all expectations — "hero" of the campaign (the actual perfume) photographer chose to shoot in a "living decorations" — namely, between the Breasts and legs of the model. Advertising provoked a scandal (and, incidentally, the high sales), and in several countries proved to be banned.
The last couple of years Gucci exploits the theme of "new 70" and happy Bohemian dresses, but in 2003, the brand has chosen to speak with fans more openly. For example, an advertising campaign, which caused a lot of noise in the frame was... the original intimate haircut, depicting the letter G (a symbol of the brand). The author of the shooting became famous photographer Mario Testino.
In 2015, a scandal erupted around the new Miu Miu campaign, one of the heroines of which was actress MIA Goth. Community harshly criticized the shooting, accusing the brand in the propaganda of pedophilia and stating that the photo depicts "a child in sexual poses provocatively". The frame was prohibited, and the critics did not even embarrassed by the fact that MIA has long been legal.
But not 2015 single — dissatisfaction at the time was called and the other Miu Miu campaign, shot by Bruce Weber four years earlier. The survey also banned, and the actions of the brand described as "irresponsible" — according to the authorities, photo shoot, in which 14-year-old actress Haley Steinfeld sitting on the railroad tracks, featuring "the child in a dangerous situation."
Back in 1995 "distinguished" and Calvin Klein, time and again caused outrage for its provocative campaigns. New shooting of the brand, in which a model posed in sexually explicit poses and showed underwear (of course, from the advertised brand), provoked a loud arguments between conservative-minded citizens and supporters of more liberal. By the way, one of the heroines of the campaign is the young Kate moss, whose appearance "nymphet" only added fuel to the fire.
One brand whose advertising campaigns regularly cause scandals in the press and on the Internet Sisley. Interestingly, because of the scandalous reputation in 2007, Marche even attributed a fake is that the public immediately dubbed promoting drugs (despite the fact that the brand immediately disown fake). However, even without a non-existent campaign Sisley boasts others, no less provocative.
For example, one of the filming (attribution Terry Richardson), was "sabaneros" of the frame above...
... and in 2001, the outrage and subsequent ban called photos, which model Josie Maran drink cow's milk straight from the cow's udder (the photographer was also Richardson).
The brand United colors of Benetton promotes freedom, peace, equality and fraternity, but makes it, according to critics, is not the best way. In 1992, the scandal caused the photo of the dying from AIDS David Kirby used in the advertising campaign of the brand...
... many years later, a violent controversy was the use of the frame from the meeting of Pope Benedict XVI and Imam Ahmed El-Tayeb, which became part of the campaign, UNHATE...
... and the campaign in support of victims of domestic violence, especially for which the slogan was replaced with "Colours of Domestic Violence" ("Colours of domestic violence").
Of course, our collection would not be complete without the iconic shots of Yves Saint Laurent. In 2000, the is an iconic Opium fragrance, for which the model Sophie Dahl is fully naked, I collected a lot of complaints and secured a place in the list of "Top 10 Most Complained About Ads"...
... and in 2002, the same fate befell the campaign for another fragrance brand (M7), which became a kind of imagem famous shooting YSL 1971.