"If I invest in this, my legs will break": a collection of skirts for men of the 1960s
By Pictolic https://pictolic.com/en/article/if-i-invest-in-this-my-legs-will-break-a-collection-of-skirts-for-men-of-the-1960sIn the mid-1960s, the Dorcus Menwear brand created a collection of Dorcus He-Skirts for men. An internal memo from the company said: "Hire only men with big, hairy and developed legs. In all likelihood, they will be chased by people with bats and batons, and the models should be able to escape from detractors."
A jingle was composed for the campaign with the text "She's in a skirt, he's in a skirt, they're in a skirt, we're in a skirt!", and the ad contained the phrases "Women have worn such clothes for decades — now it's your turn" and "Every man can be a man twice with a new line of Tite-Waist Pants".
However, the clothing line was not released to the market: a friend of the designer's family told him that investors would "break his fucking legs" if he invested in skirts for men.
Keywords: 60s | Men | Clothing | Retro | Skirt
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