Hanging pear you cannot eat: how food is photographed for advertising

Often the advertising of certain products attracts our attention with beautiful photos. This is what seeking marketers. Every detail is brought to perfection: light, angle, colors... All these things that the ordinary buyer rarely pays attention and boost sales. But what is actually depicted in advertising?

The milk that we see in advertising, most often it is not.

In fact it is glue and sunscreen. A mixture of the visually strongly reminiscent of milk, has an attractive texture and better Shine. In addition, Breakfast cereals it will not get soggy.

The beer in the foam is always perfect.

Because this is actually soap scum. For the filming of a beer adds a hefty dose of soap to lather was thicker and didn't fall so quickly.

Exotic cocktails are not what you think.

They are actually made of gelatin and dyes. Advertising cocktail has nothing in common with reality, and for their preparation do not use alcohol.

Mouth-watering steam rising above the supposedly freshly cooked dishes, in fact a fiction.

It's just the smoke from the incense. Please note that this typical smoke can be seen in each is hot food.

Delicious tacos with minced meat is not made of meat.

This is the make-up sponges. Neatly sliced and soaked in sauce, sponges replace the meat, the dish kept the form. For a perfect frame tortillas glued together.

The ice is never melted. Given the heat from the lighting and the duration of the filming, the ice would have to be changed constantly. Therefore, it is made from acrylic.

Drinks are always well chilled.

Of course, because the dishes smear of frosting cream and glycerin. For this you first need to make sure that the drink is oddly hot. First dishes smeared with a matte cream and then sprinkled with a mixture of 80% glycerin and 20% water.

Such delicious ice cream!

As in the case of ice cubes, ice cream is not able to withstand the high temperatures in the Studio during filming. In this case, used a mixture of flour and cream and shaped it with a spoon for ice cream. It remains only to add the appropriate syrups, and ready.

Meat is almost raw. When meat is cooked, it is always reduced in size and in the end looks sinister and shrunken and unpleasant. To avoid this, it is used almost raw meat, which is stained with syrup to impart color. Traces from the grid painted with a special marker.

High-rise sandwiches do not hold themselves in the air.

They need the support. Behind these mouth-watering sandwiches hidden piece of engineering, which supports the structure. The whole structure is fixed with duct tape, toothpicks and cardboard.

Cheese burgers always looks perfect with the right temperature. You need to demonstrate a slightly podplavlenie cheese that has not had time to turn into a shapeless mass. So use a hair dryer.

Cakes also removed tough. The perfect layers of sponge cake paved with pieces of cardboard that cover a small amount of whipped cream or cream, although sometimes enough and shaving foam.