Gingerbread and Gingerbread: How restaurants make us spend more

If a person goes to a restaurant, it means that he does not live from paycheck to paycheck and is theoretically ready to spend more than he plans. It remains only to push him to this. Of course, marketers long ago adopted this rule and developed a whole arsenal of all sorts of tricks. Let's go through the main types of weapons of capitalist catering.

Gingerbread and Gingerbread: How restaurants make us spend more

1. Restaurant Gambit

The most common technique. By reducing the cost of a dish by one measly ruble, restaurateurs achieve a useful effect for themselves. The conditional "Caesar" in the mind of the client goes from the category "Dishes for 300 rubles and more expensive" to the category "200 - something". However, this trick is very hackneyed, and therefore it is increasingly modified: "Caesar" is cheaper by another nine rubles. It no longer looks like a cheap trick, and the efficiency is preserved. 

Gingerbread and Gingerbread: How restaurants make us spend more

2. Letters don't belong here

If the price in the menu is indicated only by a number, it does not mean that you have spared the ink to write "rub." This is also a trick. Naturally, everyone understands that we are not talking about candy wrappers. But why remind people once again that they are spending money? Cornell University conducted a study and found that people who are given a menu without a dollar sign leave much more money in the restaurant than those who are annoyed by it. 

Gingerbread and Gingerbread: How restaurants make us spend more

3. The power of the word

If you add a high-quality epithet to the names of dishes that excites the appetite, then sales will increase by 27%. This information was obtained by specialists from the University of Illinois. Agree, potatoes, fried to a crisp, more attractive than fried potatoes. In addition, it turned out that guests who are dipped in adjectives are more likely to speak flatteringly about the institution.

Gingerbread and Gingerbread: How restaurants make us spend more

4. Speculation on family ties

No matter how golden the potatoes are, no one will ever cook them better than grandma or mom. Experienced cafes do not even try to argue with this, but they assure that they are not far behind. So in the assortment there are warm grandmother's cookies, home-made roast and carbonara pasta according to Aunt Petunia's recipe.

Gingerbread and Gingerbread: How restaurants make us spend more

5. Feel like a gourmet

Ethnically colored words make the menu more entertaining and encourage you to try something new. And even if there is nothing unusual in the recipe, the customer will still be satisfied. Because " a toast can't cost $ 8, but a crouton can." In addition, a puzzled customer is likely to ask the waiter what kind of crouton it is. And he will present crouton properly.

Gingerbread and Gingerbread: How restaurants make us spend more

6. Visual deception

If some menu items are underlined, color-coded, or framed, they immediately attract attention. This technique is usually used by cheap establishments, and respectable ones, of course, can not afford it. But there are more elegant ways to get the same effect. For example, write the name in two lines instead of one, or make the font bigger.

Gingerbread and Gingerbread: How restaurants make us spend more

7. We have cheaper ones too

And a little more about the croutons. Restaurants often use extremely expensive dishes as a trap. The guest will almost certainly not want to order them and will choose something more social, considering that he acted rationally. "The function of the $ 115 delicatessen — the only dish on the menu with a three — figure price — is to create the illusion that you can afford all the other items," says William Poundstone, author of several business bestsellers.

Keywords: Money | Menus | Tricks | Food and drinks | Restaurants

Recent articles

25 school photos that parents refused to pay for
25 school photos that parents refused to pay for

The main problems of humanity are wars, hunger, poverty, environmental pollution, ozone holes and terrible school photos. ...

18 photos that will give you visual pleasure
18 photos that will give you visual pleasure

People are attracted to everything that is aesthetic and harmonious. And this is completely normal! Well, who does not like to ...

What you need to know about Georgian wine: a brief introduction to the topic
What you need to know about Georgian wine: a brief ...

Since ancient times, Georgian wine has been appreciated by connoisseurs not only in the Caucasus, but also throughout Europe and ...

Related articles

Red-hot brand: the popular actress became a victim of a sex cult and endured terrible pain and bullying
Red-hot brand: the popular actress became a victim of a sex ...

The NXIVM sect has become one of the most famous and dangerous organizations in America in the twenty-first century. It included ...

Money fraera ruined: the American hit the jackpot of $ 27 million, and died in poverty and loneliness
Money fraera ruined: the American hit the jackpot of $ 27 ...

Millions of people around the world buy lottery tickets in the hope of winning a happy life. They dream of luxury cars, luxury ...

The 25 richest singers and female singers of all time
The 25 richest singers and female singers of all time

It is believed that working in the music industry brings a lot of money, and any more or less talented singer is simply doomed to ...