Excellent examples of creative packaging

We are often taught not to judge a book by its cover, but in sales "cover" of the product, i.e. its packaging, sometimes one of the most important factors in the sale. Well, you think, how many times have you bought some trinket just because it was fun Packed? The original function of packaging, such as "save" "protect" and "to deliver value and sound," was pushed to the background. Now the main thing – to attract the attention of the consumer. And some companies manage it so well.

1. Packaging of bread with the image of the dwarf where the bread is his hat.

2. A familiar situation? The number of beatings ketchup, probably went to all lovers of bdsm together.

3. That's why "Dressing for Pleasure" decided to combine his themes (a company engaged in the production of fetish-lingerie) with the world of ketchup and stuck to the bottom of the jars with the ketchup here are the stickers with apt slogans like "Stronger", "Hit again" and "kill without pity."

4. Creative packaging from an advertising Agency MEX. Rich in protein buns began to produce in such an interesting package in the form of cubes press. Inside each package was a coupon for a free visit to the fitness center. As a result, for the first month was sold 2996 packages, 658 people came to the class again, and 217 bought a ticket. The number of visitors to the fitness centre increased by 25%. A "Fitness muffins" returned 115% invested in those funds.

5. Here, a seemingly ordinary pizza box, in which you ordered your favorite "Calzone" from a nearby pizzeria.

6. Open the box – and inside the drawn mouth and the words from the famous company Colgate toothpaste: "don't let your dinner breath become your morning breath. Wake up fresh".

7. Eat pizza, admiring the clean healthy mouth and go to brush your teeth.

8. A well-known company in the fight against acne Clearasil has released a new tool in the creative package.

9. Now to get the pill, you need to squeeze. As annoying zit.

10. Interesting packaging disposable cups under Coca-Cola.

11. What could be better than to sit down with a bottle of wine opposite the crackling fire? American company Cole & Weber took pine logs and cut holes in them with a bottle of wine.

12. And inside – a bottle of this very wine and the instructions for use. A great addition to a romantic dinner on the nature.

13. Beer-origami. People often rip off labels from beer until I drink it. Why would you take that? Fold out labels flower! The label already has the necessary pointers.

14. Green tea.

15. Parmesan cheese in the form of pencils. Sharpener included.

16. Now decorate pasta or salad even easier!

17. And according to the road signs on the package, you will be able to understand not only how much grated Parmesan you need for meals, but also how many calories is in each serving.

18. The largest manufacturer of bread in Denmark – Kohberg company – proudly presented itself in a new package of bread. The company is a sponsor of the annual event for the fight against breast cancer. Package "Support the Breasts" the company wanted to attract public attention to the problems of breast cancer.

19. Waterproof watch sold in a package with water.

20. We believe in what we see. Seems like a great way to convince the buyer that the watch is really waterproof.

21. The CD cover is from the Vancouver group “Vonnegut Dollhouse”.

22. Hair accessories.

23. Jars with jam in the form of fruit, made jam.

24. Cute and attractive.

25. The purpose of the towel is to wipe. The purpose of the gum on the pencil to erase.

26. Combine these two concepts and, voila! – towel in the form of gum on the tip of a pencil.

27. Napkin holder in the top of the mountain Fuji.

28. Interesting packaging of the cupcakes.

29. Packaging for paint brushes with humor. It would seem that to make a paint brush stand out from others in the store?

30. It's simple! You can think she's just such a funny package.

31. Creative design on the packages. Such packages put in new York shops.

32. Buying food, you see, than you fill the "stomach" of the package, and consequently your own.