Drive, beauty, speed: How a fragile blonde became a successful influencer of the auto industry

Drive, beauty, speed: How a fragile blonde became a successful influencer of the auto industry

Categories: Auto | Social Networks

Despite gender equality, many still like to joke about women driving. The YouTube star, known as Supercar Blondie, used to also often suffer from caustic jokes. Men made sarcastic remarks about the blonde's place in the auto industry. Nevertheless, the beauty wiped everyone's nose, becoming one of the most popular influencers. 70 million users have subscribed to her account. The girl impresses with their luxury and success. Find out how the Australian managed to become a star of social networks from our material.

Drive, beauty, speed: How a fragile blonde became a successful influencer of the auto industry

36-year-old Alex Hirschi has become one of the most famous influencers in the automotive industry. She reviews super-fast cars and communicates with the stars of Formula 1.

Drive, beauty, speed: How a fragile blonde became a successful influencer of the auto industry

The life of a glamorous blonde is filled with drive and adrenaline. She demonstrates her achievements in social networks and receives a lot of money for publications. The brilliant success of the girl can only be envied, but it was not always so.

Drive, beauty, speed: How a fragile blonde became a successful influencer of the auto industry

Men constantly made fun of Alex, saying that she had no place in the auto industry. It even led to psychological trauma. But the bitter experience has become a motivation for striving for the best.

Drive, beauty, speed: How a fragile blonde became a successful influencer of the auto industry

The Australian woman's interest in supercars increased when she moved to Dubai. The beauty started doing reviews of luxury cars and posting them on social networks. Alex had to fight for a place in the sun in a sphere dominated by a male audience. This only spurred the girl, and soon her name became known among motorists.

Drive, beauty, speed: How a fragile blonde became a successful influencer of the auto industry

The blonde quit her job as a radio presenter and devoted herself entirely to cars. In four years, she managed to gather a multi-million audience in social networks. Subscribers are happy to watch her informative videos about the high-tech characteristics of the most expensive cars in the world.

Drive, beauty, speed: How a fragile blonde became a successful influencer of the auto industry

Now there are 25 cars in Alex's personal collection. Despite the fact that the beauty's life is filled with luxury and glamour, most of all she loves to drive a car without cameras. The girl does not miss the opportunity to communicate with the same passionate motorists and racing drivers.

Drive, beauty, speed: How a fragile blonde became a successful influencer of the auto industry

The influencer has faced criticism more than once, because in reviews, when describing the characteristics of cars, she speaks in simple words, and not in technical language. In this regard, some consider her to be not far off. But Alex wants to make the information available to people, so he explains everything in philistine language.

Drive, beauty, speed: How a fragile blonde became a successful influencer of the auto industry

There was a period when malicious comments on social networks forced an Australian woman to make an appointment with a psychologist. Fortunately, the problems were solved, and since then the YouTube star no longer pays attention to trolling.

Drive, beauty, speed: How a fragile blonde became a successful influencer of the auto industry

Two years ago, Alex went on long trips, spending 300 days away from family and friends. Because of this, she had emotional breakdowns more than once. The covid pandemic gave the beauty an opportunity to take a break and return to her native home. After that, the influencer founded her own business and hired assistants. Love and support of loved ones mean much more to a girl than a constant race for money.

8 million people have subscribed to the blonde's YouTube channel, 10 million to her Instagram account, and 45 million to her Facebook page. Alex still can't believe his success. She has repeatedly appeared in the first lines of the lists of top influencers and in the list of the 50 most influential women in the Arab world.

Meanwhile, the richest young man in Dubai boasts of a collection of supercars, which he collected before coming of age. He received most of the cars as a gift from his billionaire father.

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