Bosch is with us! "Project 111" has released a merch with unexpected prints
Categories: Design and ArchitectureBy Pictolic https://pictolic.com/en/article/bosch-is-with-us-project-111-has-released-a-merch-with-unexpected-prints
The corporate culture has always strived for caution and restraint. But not in 2019. Major brands are being measured with more and more extravagant advertising campaigns, and those who need ready-made solutions can no longer be content with strict classics. "Project 111", the largest federal supplier of promotional products, has released a new brand of ready-made merch "Salt", which, if it does not turn the world of business gifts, will make you think seriously.
"Bosch is", "Bosch is with us", "I'm carrying Bosch knows what", "Bosch in the ears", "Bosch hears everything" and the epic "I'll fit into a whore" are not quotes from the Suffering Middle Ages, but copylines for corporate communication from the merch "Salt". In fact, "Salt" is a concentrate of prints with humor and intelligent code, which are intended for creative gifts to customers and employees, and Bosch knows what else!
The main quality of promotional products is its versatility. The items offered by the promotional industry are a blank sheet for applying any creatives, not counting the logo. But many companies do not have the opportunity to develop their own killer design, so the catalog range is expanding with products with prints. This is a popular story, but the market requires more courage and audacity to solve its problems.
The collection "Glory to Bosch!" is not the whole "Salt". Part of the line was created in collaboration with Samara artist Yakov Kogan, known as Soba4ki. Together with Yakov, the collections "Hardcore" were released — a bold decision for connoisseurs of black humor and daring images, "Leon" — a reference to cult cinema with an eye to the very heart of customers, "The verb to burn" for lovers of classics, and "Coincidence", where owls are not what they seem.
This is not the first experience of the company's cooperation with Yakov, previously a limited collection of prints was released in the wake of the sensational "Calendar".
"Salt" is expressed in graphics, text, subtext and their combinations — it turns out a kind of art hodgepodge of sharp phrases, satire, modern reading of classics and paraphrase. For example, a collection of diaries, made in the concept of non-existent books, will open its own meaning for everyone. If it suits the brand, then strengthening and symbiosis will happen by themselves.