12 examples of creative advertising in the most unexpected placesPictolic
Here are examples of great skills to enter the advertising in the environment, in which resides the target audience. From the invisible to the naked eye drawings to the delicious burgers in the metro — see collection of the most unusual advertising campaigns and installations from around the world.
A manufacturer of household products has proven the effectiveness of Ajax in the subway of Stockholm. Since 1960-ies of the wall of one of the stations were decorated with billboards. For a long century on the tiles behind them formed a thick layer of soot and dirt. At first glance, it seems impossible to bring back the original white ceramic tile. However, the sprays Ajax was stronger than dirt. You see, the result is impressive.
Subway passengers usually while away the time soaking in smartphones and books. Daily trips do the surrounding is so familiar that it no longer pay attention to. But the famous brand of fast food restaurants have found a way to stand out.
The company Burger King was replaced by the usual Luggage racks in the subway on the other, a stylized lattice for a grill. Fake Patty reinforces the impression of a presence during the process of cooking your favorite burgers. Vegans probably get nauseous.
The image of the "king of beasts" is involuntarily associated with strength, power and success. It is not surprising that the network of car showrooms Peugeot called the sales a "Day of lions".
The company has released a large thematic leaflets with the image of a lion behind the wheel. Handout attached on the windshield opposite the driver's seat, creating the effect of real presence of the lion in the car. It is difficult to resist the opportunity to "be a lion" with a big discount.
In Zagreb there was an interesting installation with repellents against mosquitoes. The company'autan put them in places the favorite places for picnics.
Sports inequality is shamefully glossed over the problem. Channel ESPNW held a kind of action aimed to draw public attention to the problems of women athletes. Television turned tennis courts into multi-colored graphics.
The size of the rose sector demonstrates the extent of the infringement of the sporting interests by gender. Next to each colored area journalists put information panels on the topic of discrimination in sports.
Every year the Sydney festival Vivid Sydney, is dedicated to the Lumiere and creative ideas arrangements. The authors of one of the show presented a unique project – a hidden holographic panels.
This way the developers decided to remind the visitors and participants of the festival about the value of vision. The project is also tempting to think about the enormous amount of work done by the organizers of the festival.
The city statues of the Macedonian capital Skopje remind buyers about new collections of footwear brand Puma. The marketing campaign is decorated with bronze heels shoes satin bows. Advertising sign located next to the statue, informs potential buyers about the features of the product.
Manufacturers of baby food in favor of strengthening the connection between mother and child. According to marketing campaign Biosea, the band serves as the best symbol of the sacred connection.
The advertising campaign was released stylized chairs. The image of a child in a sling decorates the back of the backrest. Important detail – the baby is holding a bottle of products of the company Biosea.
Snow is a great reason to advertise! – marketers decided the famous automaker Audi. The original ad campaign did not go unnoticed.
When the owners came out to free their cars from under the snow drift, they find in the snow advertising slogan: "too bad it is not Quattro". We will remind, recently the automaker has launched all-wheel-drive Quattro rally car.
Customer of the dealership acquired the SUV as a gift to the bride. The buyer decided to give my beloved car a week before the wedding in a very symbolic day – February 14. The employees of the dealership used the delivery of a gift for advertising purposes: they decorated the car, romantic hearts, declarations of love in French, tied a huge red bow.
It is noteworthy that the distance from the dealership to the destination is 20 kilometres, which can be easily overcome in 25 minutes. However, the delivery staff received special instructions: he went during rush hour and paved the path length of 60 kilometers. Brilliant gift passed on all the tubes and stayed on the road for two hours.
The problem of energy crisis and climate disasters don't descend from the front pages of the media. Energy company E. ON is receiving special attention "green". Recently, conservationists have conducted original advertising campaign in the prestigious area of Milan.
Green placed the air conditioner on the wall of a historic building. Equipment worked without a break for several months, with the result that the building was covered with a thick layer of ice and icicles. Conservationists have demonstrated the relationship between the activities of large energy companies and the negative impact on the environment.
Stick to scratching the back came to us from Asia. Simple device helps, when tormented by an itch in an inaccessible area. Manufacturer of wooden sticks held the original share on one of the metro stations. Employees covered sticks for the back round column, erecting a huge ripple.
The surface of the column covers 7832 wooden sticks. Every visitor to metro got the opportunity to soothe itching, pocesses back on bristly column. Unusual advertising project made the company's products are recognizable and increased sales by 30 percent.