11 international brands, which has paid off with a title

Sometimes even the biggest international brands admit silly mistakes in advertising campaigns. Here is the strangest and most fun decisions of the producers, described in the book of Matt Haig "the Biggest mistakes of branding. 100 biggest failures in the history of the brands".

11 international brands, which has paid off with a title

11 international brands, which has paid off with a title

Hey, what's up, Nigaz?

In 2009, the Corporation "Gazprom", in collaboration with the Nigerian state oil company (Nigerian National Petroleum Corporation) have formed a joint venture called Nigaz (pronounced Nigeria and Gazprom). A title that looked rather like a line from songs of Snoop Dogg, has caused, to put it mildly, a surprise to the world community.

11 international brands, which has paid off with a title

Chevrolet Nova is good, however, is not going

Chevrolet Nova — another unfortunate name. The car was not popular in any Spanish speaking country (and it should be noted, 23 the small state), simply because "no va" translates from Spanish as "no go".

11 international brands, which has paid off with a title

African shock with Gerber

Here it is on packaging: manufacturers of baby food Gerber began to supply products to Central Africa with its standard label — a smiling baby. It seems that they have not studied the specifics of the local market: the fact that most locals can't read, why local companies have agreed to put of the label image that is inside the package.

11 international brands, which has paid off with a title

Ayds will help you lose weight

If you feel that lately in life has some bad luck, just remember manufacturers the diet candy Ayds. Candy released in 1980, and in 1981 first described the AIDS (AIDS), which in English is pronounced exactly the same.

11 international brands, which has paid off with a title

Rascals Braniff Airlines

American airlines Braniff Airlines, replacing the salons of their conventional aircraft seats in leather, had not a very successful advertising campaign in Mexico, literally translated its slogan "Fly in leather!" (Fly in Leather) in Spanish: "Vuela en Cuero!", I heard it as "Fly naked!".

11 international brands, which has paid off with a title

Chevrolet Aveo vs. Daewoo Kalos

The Chevrolet Aveo is sold under this name only in Russian-speaking countries. In other countries it is called the Daewoo Kalos. I do not need to explain why.

11 international brands, which has paid off with a title

Bad translations Coca-Cola

After a disastrous launch, it turned out that the Taiwan dialect of Chinese, the name Coca-Cola is consonant with the phrase "a horse of wax" and "bite the tadpole", and why I had to come up with another name for the Chinese audience. Now it sounds like Kekoukele ("happiness in the mouth").

11 international brands, which has paid off with a title

Chic Bacardi Pavian

The famous brand Bacardi with his fruity drink Pavian (which in French means "chic") is slightly screwed up on the international market, because in many languages Pavian is just a baboon.

11 international brands, which has paid off with a title

Frank Mazda Laputa

"La рuta" — so in Spanish is called a fine "night butterflies". Again the failure in a big market.

11 international brands, which has paid off with a title

The Monstrous Toyota Fierа

Fiera is an ugly and monstrous old woman in Latin American mythology. Again, the debacle in the markets of countries in South America.

11 international brands, which has paid off with a title

"Live with the Pepsi generation"

Once Pepsi has failed on two markets, translating your key slogan "Come Alive with the Pepsi Generation" ("Live with the Pepsi generation") too literally. In German it turned out a cheerful, "rise from the grave with Pepsi", and the Chinese — promising "Pepsi will get your ancestors from the grave".

Keywords: Brand | Name | Advertising campaign

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